Improve your Guests’ Event Experience
The trend in the event industry is always BIGGER & BETTER than the last event, regardless of budget cuts due to declining economies.
Unfortunately in trying to stretch the budget often the basics are overlooked.
Reality is the event experience is the most important aspect. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou
If your guests are already frustrated when they walk in the room you have to go a long way to turn things around.
Tips:
Make the build up to the event as important and seamless as the event.
Put yourself in your visitors shoes.
Create an event that is interactive and immerses the guests in the day.
Allow time to interact with other guests, speakers & team members.
Make sure every step of the process is covered from website functionality, a simple ticketing system, good directions to the venue, clear signage within the venue & a fast registration process. There is nothing worse than being pushed from pillar to post.
According to the Event Marketing Institute 7/10 visitors to an experiential marketing event become regular customers.
Don’t forget the #hashtag. Learn how to use hashtags to boost the online conversation around your event. We will cover this in our next article as this is a topic on its own.
Contact Azlyn Creative for all your event requirements. 010 476 0966
