Communications & Public Relations
Strategic communication between our clients, their stakeholders and media, is vital to build mutually beneficial relationships and foster brand recognition. We develop, plan and implement an effective communications strategy.
Small businesses can use public relations tools and techniques as a means of effective communication with customers, suppliers, employees, investors and the community. Public Relations techniques help you market your products and services as well as influence attitudes towards your business. These tools include press releases, partnering with the media, using social media effectively, communicating with your employees, and corporate social responsibility.
We help you build your brand through content, creative conceptualization and planning of publicity ideas through:
Writing, Editing and Managing Press Releases
Media Events and Activations
Media Trade Exchanges and Competitions
Account Management and Reporting
We combine the traditional approach to PR with content marketing and social media through:
Social Media Management
Digital Media Relations
Web Content Development, Planning and Design
SEO for Websites and Blogs
Reputation, Brand Tracking and Management
COMMUNICATION THROUGH PRESS RELEASES
Media is an important channel for communicating with customers, investors and the community. You can raise awareness and stimulate interest in your business by issuing a press release to newspapers and magazines that reach your target market. If your goal is to attract investors, we know the right way to send a press release to the business or financial editors of newspapers describing growth opportunities in your market or significant new business wins.
Participating in social media gives you the opportunity to monitor attitudes toward your company and fine-tune your PR strategy. Monitor the conversation about your business or products on social media or product review sites and respond to both positive and negative feedback. By engaging in the dialogue, you can help to build a positive attitude and manage your business’s reputation.
Employee communication is important, even for small businesses. Keeping employees informed about new products, customers, important appointments or new business opportunities builds positive attitudes and commitment to you and your business.
Volunteering for community projects or providing sponsorship for local sports or community events strengthens your relationship with the public and demonstrates your company’s social responsibility.